Pyramid Analytics Success Story

0:00And when you can produce that two-minute soundbite of one of your customers being able to boast how great you are or what you do or what your product has enabled them to do, it's invaluable. So one of the things that we were looking at at Pyramid Analytics was to get video testimonials, and we did a few of them with a high-end video crew being on site. But I've got customers globally, and certainly there's no way I'm gonna get on a plane and fly around the globe.

0:31It's not only not scalable, it's not cost-effective, not to mention time-consuming for your customers. A colleague of mine mentioned a company called TeraLeap, and she told me that all you needed was a cellphone. And I was like, "Get out of here. There's no way a cellphone is going to record a video testimonial with really good quality." I was blown away by the quality. Beauty of this is that it's in the comfort of the person's office or at their home that you're interviewing, and it's done with a cellphone, and it comes up as good, if not better, than what you would get with a video team.

1:09It is so easy to have set up. They're a pleasure to work with. They make your customer feel very comfortable when you're producing that video and going through the questioning and going through the setup, and then working with them in the post-processing part is a breeze. Now a prospect can actually listen to a customer of ours boast about why they selected us and the business value that they're getting. It helps accelerate our sales process. It is so inexpensive compared to what it would cost you to hire an actual crew to show up on site.

1:44Return on investment is instantaneous. Now that we've made some videos with the TeraLeap team, I am excited to keep signing contracts and signing up for more videos with TeraLeap. If that isn't a recommendation, I don't know what is.