/Results | CS994 SEAL
Transcript
In the past, doing any kind of video with a customer felt extremely daunting. But now seeing how easy it was to create, these customer testimonials, the, the possibilities are endless. Our marketing was, very much relying on word of mouth. We were extremely popular within certain groups, in the environmental laboratory world. and you know, certain states everyone knew about SEAL and, and wanted to work with us.
And in other states people maybe hadn't heard of us at all. There's a lot of complexity to the product itself. So it's very easy to say on paper or in a brochure that a product can do X, Y, and Z. but then having it actually perform that in a real laboratory with real samples, it's a lot more difficult. We had done lots of customer stories, just, just written articles about what customers were doing with their instrumentation. It didn't communicate what we needed to tell an interested analyst when they're first looking at instrumentation.
We started looking for some options. TeraLeap stuck out with us because of their, their end-to-end approach. It really was just immediately useful from the first call forward. TeraLeap, allows us to really easily create videos with our customers to allow them to explain why they purchased a SEAL Analytical instrument and then how that impacted their lab. Capturing the B-roll with the customer is, really easy, during the call. And all that involved was them moving their, their phone camera over to their instrument on the bench.
And then TeraLeap guided them through capturing some really ideal shots for the video. Getting to see our instrumentation in the customer's actual lab makes the story come so much more to life. One of the most valuable benefits we've seen so far is incorporating our customer testimonial videos and the articles we've made from those videos into some of the material that someone would see from SEAL for the first time. Our product catalogs have QR codes that can be scanned or links that can be clicked in a digital version that goes straight to these customer testimonials, and those have been clicked on or scanned hundreds of times.
We've posted our videos onto our website, and we've seen hundreds of views coming through, loads of clicks. I would absolutely recommend TeraLeap. I've already recommended TeraLeap to, to lots of people. It's really, really worth the low buy-in, honestly, for the value that you get out of it. Incredible video, videos without a lot of work on my part.