Spear Education Success Story
Transcript
The main problem that TeraLeap solves for us and has solved for us is connecting with our customers in a new way. No one knew what our product was, and they didn't know why they needed it. For us, our product has a pretty hefty price tag, and it is a big commitment from our customers, and so we really needed to make sure that we were speaking to them in that way to really reach our goals. Because if we weren't getting those conversions, we were not going to reach our goals. We just needed to get awareness out there because sometimes when you just have a landing page with just words, it doesn't resonate as much.
We knew we needed to do something to change where our funnel was going, how we were getting people to enter that funnel. Video just really adds that personality and that emotion that we were missing from just doing written testimonials. TeraLeap really helps us take out the middleman when it comes to getting testimonials filmed because everything is done so seamlessly, remotely, and pretty quickly. The ability to do this all remotely, I had never really considered that, and I think it's very important in the world that we live in now because everything's just so fast-paced.
With TeraLeap, you just pick a time that works for you, send them the video kit, and then just get it done. We have a library of videos from TeraLeap, so if we're trying to sell someone on a particular pain point, we can pull a video that discusses that pain point. So for this particular product that we're selling, our average sales cycle is probably two to three months. Right when we posted one of our first videos, we got a sale pretty quickly. It's about $40,000 for that membership level for us, just as a result of getting a testimonial video from TeraLeap. I would recommend TeraLeap to anyone who is looking to just get that social proof out there to really showcase their products.
A godsend for any marketer who is just, you know, short on time, changing priorities, strict deadlines, and also very cost-effective.