ShipSimply Success Story

As the founder and CEO of Ship Simply, Chris Bingham had spent years building strong relationships with a select group of early customers, helping them save time, money, and improve their customer experience through the optimization of logistics. When Chris saw an opportunity to scale, he wanted to do so beyond just himself. It was one thing to have relationships where the trust had already been built—it was another to go beyond that network and expand into new territory. So he turned to TeraLeap and their efficient method for producing highly effective video testimonials that tells the story of the success and value of his company. TeraLeap allowed him to accomplish several crucial marketing goals in a fraction of the time and cost of other services. “It couldn't be any easier…. We did nothing along the way except request permission, turnover contact information, and then approve the edited version of the videos.” And the results provided him a powerful means to communicate the most important strengths of his business: the enthusiastic endorsement of his loyal customers. “Any relatively cold email definitely is going to include these videos. I include it on my email signature, and then, in our proposals and things of that nature. They also rest on our website, through a clickable link. We are starting to scale beyond me. We are starting to get inquiries from companies and customers that don't know me personally. And they are asking for references.” One can tout an advanced technology and superior feature set all they want—but nothing is more powerful than hearing an actual customer’s voice tell the story of how your product benefited them in the real world. The cost savings of TeraLeap was a large factor in Chris’s decision. Rather than having to send people off to a studio, the studio came to them, and their testimonials were recorded remotely while still maintaining a professional and polished quality. This allowed Chris to obtain a product that reflected the high standards of his company without paying extra. And the reasonable expense allows Chris to expand his options. “I definitely would like to continue to build out, so that we have a video or more for every challenge…. If there’s a large company facing X challenge, I want to be able to provide them with a reference or two that’s in that category.”