Gooten Success Story
Transcript
I'm Mark Kapcynski, and I'm the Chief Marketing Officer here at Guden. Guden is a smart supply chain provider. You know, in today's modern age of marketing, everyone is always, you know, advocating and telling you, "Oh, you gotta do videos. You gotta shoot videos." it's hard, I'll say, you know, because it's not just so much the shooting of the video, it's the editing, putting music, and words, and graphics and, and really making the video interesting and compelling for someone else to watch.
And that usually is, is really what gets in the way of, you know, businesses creating enough video content. You know, I think that's probably w- the re- the major reason why we started working with TeraLeap is that, you know what? They just do it for us. You know, we're not production people, we're marketers at the end of the day. And so we were very easily able to give them, our concepts, what we wanted our executives to communicate externally, and then he and his team were able to really take ownership of that whole process and then figure out, here's the different questions we should ask, here's the way that we should frame things, here's the way we should get our executives to speak.
And that's all just on the recording side. Once we actually saw the raw footage, they really brought it to life. They edited it down. They added all these, like, little touches that I wasn't thinking about in advance. So when I th- when I say they made our life easy, they, they certainly made our life easy, and then really took it to the next level for us. When we actually got the final outputs, what was great was we could see these videos coming to life in new ways. So everyone that comes to our website and goes through our sales funnel now is hearing our CEO talk about the vision of Guden and where we're heading.
I think the video element gave us that extra touch, that we could communicate with and really represent the brand in new ways. Really have found a true, partner and friend in working with the team at TeraLeap. They really make our life easy, and we accomplish our goals, which is we need more video content and video assets as part of our job, and they're there to help us deliver on that goal.