CS952_TeraLeap_BlastX_Chris Bethell_5

0:00TeraLeap makes our impact visible, and there's nothing more important than that. How do you capture the feeling and emotion of what you did for somebody? As a consultancy, where we work basically with relationships and people, even though we're doing things for them in digital experiences. So prior to TeraLeap, we did what most companies do, which is we got testimonials. We would capture them in case studies and quote them when we could. But all of those, there's no emotion, there's no feeling to that.

0:32There's nothing that expresses sort of what it meant to work and partner with BlastX Consulting. Video is a fantastic medium to do that, but it's been challenging over the years. All of these logistics made video really prohibitive and expensive, and anything that you would come up with ended up being just pictures of them and voiceovers, and it was amateurish. My first impression with TeraLeap was that they really care about this process. It wasn't just about making a video. It wasn't about being able to just throw standardized things into a video and all of a sudden you look like everybody else, but that they wanted to create your own personal brand.

1:14The experience they gave us was one that said, "Okay, we know what we're doing, we know how to do it, and we really care." Every time that we've had a client and done a video, they've talked about how easy it is to do, that every step of the way they felt like they were cared for. I think the most surprising thing about TeraLeap was just how frictionless the experience was. They have got this so honed that they anticipate the challenges that you're going to have, try and preempt them. I think TeraLeap has sparked a, a passion in how we're going to tell stories in the future.

1:51The main problem that TeraLeap solves is bridging that connection from understanding what a consultancy does to understanding what a consultancy does for you, and the gap there, the chasm, can be significant. You know, I would absolutely recommend TeraLeap for any marketer that wants to tie in emotion to the things that they're doing. When it's all said and done, TeraLeap makes our impact visible, and there's nothing more important than that.