/Results | Praxedo shares how TeraLeap simplified video testimonial creation for global marketing | CS726
The marketing director of Praxedo discusses their experience using TeraLeap's video testimonial service to overcome content creation challenges in the North American market. They explain how TeraLeap's simple process - from booking to kit delivery and setup - allowed them to create high-quality customer testimonial videos with minimal effort. Justine emphasizes the importance of social proof and how TeraLeap helped them scale content globally with multilingual subtitles. As a one-person marketing team handling everything from website content to partnerships, she found TeraLeap to be a true partner that handled scheduling and production seamlessly. The resulting video testimonials are now used across social media, their website, and sales conversations, generating significant engagement and excitement from both customers and internal teams.
Transcript
That social proof is critical to have. Otherwise, you're just a company saying how great you are. Being a French company, obviously we had a lot of work to do kind of from scratch in terms of building content, building our brand, getting out in the market. We've really started, ramping up our North America efforts. Really getting that across in a very competitive market, in the US without maybe using some of our existing testimonial videos that were in French or potentially French accents or, you know, a feeling of a sense that this isn't a North America company.
That was a big challenge for us. It's got to have been the most long-tail keyword I have ever have typed into Google. But the main reason that I chose TeraLeap was really your presentation of how simple everything was and the quality. It was high quality without all the effort. Our customers just have to book, give us an address to ship the kits, and how easy it was to just, okay, this gets delivered and it gets set up. TeraLeap takes the amazing stories from our customers and puts it in a video format.
We're also using some of these videos with French, Spanish, German subtitles on top. It- it's also very helpful and a very low lift from our side. It can scale even globally. Me being a one-man band means I had very limited time and resource to spend on, especially, content creation. It's the website. It's content creation of the blogs. It's social media. It's events. you know, it's webinars. It's channel partnerships.
It's Google advertising. It's literally everything you can think of. It is very overwhelming. I think that was a critical piece that TeraLeap helped with as well. Feeling like a partner, so I could kind of say, "Okay, great, I got this person to say yes. I'm gonna hand it on over to TeraLeap, and I don't have to worry about anything at this point. I'm just ... TeraLeap's got it. They've set up the time. They've done all the scheduling." Knowing my past work with video, there can be a lot of back and forth.
That's been completely simplified with TeraLeap. I can just relax knowing that I am producing high-quality, videos with very little, effort from my side. The top three ways we are using our video testimonials are on social, on our website, and also in sales conversations. From a brand awareness perspective, they're some of the most viewed content on our YouTube channels. It's definitely talked about globally from all of our teams about how great they look, how we're able to scale it, how simple it is.
They're bringing a lot of joy to the team, I think, to see, you know, oh, yes, we do have customers. Oh, yes, they love our product. The sales teams, when they receive these customer video testimonials, are just so excited, to get these. They're so much more engaging than the written testimonials we've had before. I would absolutely recommend TeraLeap. The team has been amazing to work with, and the quality at the end is amazing.