Julota Success Story | Customer + Product Stories (results page version)

0:00We knew we had validation of our product through these folks, but we just, we needed something on video to prove that. We sell to public government a lot, so law enforcement, EMS, and our sale cycles are extremely long. We're talking close to 300 days. So I think the biggest reason we started looking for, you know, video testimonials was we just, we needed some validation of kind of what we do. We had case studies, you know, people read them, but it's just, it's much different when they see an actual client, you know, an actual person that looks just like them.

0:35Tried just, doing Zoom and recording Zoom. completely ineffective. I am not a video editor, I'm not a videographer. At that point, we're like, "All right, we need to outsource this to a professional." I really wanted a company to take it from beginning to end, where I had to have very little input. I'm just, I'm so busy in my everyday life with, marketing work. TeraLeap takes a case study and kind of converts that to a true video testimonial from our client, explaining, like, everything about us and, you know, in one simple video.

1:05We're able to do, product demos as well through TeraLeap, so now we have these short-- whereas usually our demos are 45 minutes, we have these short little clips, highlighting our, our software. So we're able to use those in ads as well, and then we usually follow those up with retargeting ads with testimonials from the folks, the people that actually watched it. So that's proving to be very effective. The main problem that TeraLeap solves for us is shortening our sales cycle and just increasing conversions. The conversion rate is, is 80% plus, that once they see it, they respond back, "We'd like to see a full demo." So from the product demo side, it's been absolutely huge, because they see people that they know and like and probably speak with on a regular basis that are also using our product, and it just kind of moves that sales cycle forward.

1:52So we've already shaved off, you know, close to a month. Several ways we're gonna use this, one of them is, our new website. We're gonna use it for validation, hopefully to increase conversions. The second way, we are using it in our cold email outreach, so as part of the sequence, the, the video testimonial is actually showing up in, in that sequence. we're also using them, in paid ads as well. We're also using them at events. When people walk by our booth, there's a little TV screen there and it's kind of a, just a, a rolling segment of the different video testimonials.

2:27I would absolutely recommend TeraLeap to do your, you know, your customer stories or, or short product demos. They just make it so easy for you. I would highly recommend them.