/Results | How Coviance uses video testimonials to increase engagement and fuel their content plan | CS917 | Coviance

0:00I was on a video recording with a customer, and at the end of it she said, "I was so blown away of how easy that was." We sell to community lenders who are very relationship-driven people. they're very community focused. So having a video testimonial of a customer telling their story firsthand is a really powerful marketing asset for us. We have a small marketing team, so content production is often hard to do a lot quickly.

0:36We don't have a designer on staff, so if we were to do a video recording, it would be through Google Meets. TeraLeap really acts as an extension of our marketing team. They handle scheduling, editing, recording, coaching customers through video content. They're really seeing the video from start to finish, which really takes a load off of my plate. I'm able to focus on how we're going to use that video, how it's going to power our marketing strategy and content, and not so much on producing the actual asset itself.

1:09TeraLeap customer stories are the foundation for a lot of our other content marketing pieces, so we're able to produce a lot more content in terms of blog, social clips, quotes for our website, sales, sales materials, presentation decks off of a single TeraLeap video than we were if we were just creating them without that video in mind. Social engagement is definitely a lot higher for us when it comes to video, so having a high quality video through TeraLeap allows us, I think, to have more of a scroll presence, specifically on LinkedIn and other social media channels.

1:49Our TeraLeap customer story videos definitely have higher onsite engagement than our static PDF versions of case studies. I would definitely recommend TeraLeap. They produce really high quality videos and they're super affordable, so partnering with TeraLeap in my mind is an easy decision.