CS368 TeraLeap _ Greenfig _ Luke Wallace

0:00TeraLeap provides a turnkey cost effective solution for me to generate really strong video testimonials on an ongoing basis. My name is Luke Wallace, the chief marketing officer with Greenfig. We are an e-learning company focused on helping individuals upskill and reskill into modern codeless education opportunities. Anytime we're asking somebody to invest a healthy chunk of money and a fair amount of time and, and effort into taking one of our courses, people need to truly believe what they're gonna get out of those courses.

0:34It's always useful for us when we can have our customers tell those stories and utilizing video testimonials has been a really meaningful way for us to do that. But finding ways to do that in a way that is efficient, easy, user-friendly, and repeatable, has been really challenging for us. We needed something that was more turnkey, something that we could rely on to create a repeatable process to generate testimonials on an ongoing basis. I actually found TeraLeap through a podcast.

1:05I was kind of shocked because it was exactly what I had been looking for and didn't know existed. The cost benefit was kind of a no-brainer. My favorite thing about it is that it's pretty hands-off. I can just trust that if I get a customer to schedule an appointment with TeraLeap, I will end up with an edited video at some point that I can provide feedback on. Video testimonials ultimately alleviate doubt in our customers' minds and improve our conversion rate, which ultimately nets out to improving the bottom line.

1:35So one of the places we're using these testimonials is within our paid social ads, and we've seen pretty tremendous success. In one case, the TeraLeap video that we utilized had about a 40% improvement in click-through rate over the control that we had previously. I'd recommend TeraLeap for anybody looking to find a turnkey cost-effective way to create video testimonials on an ongoing basis to improve their conversion and ultimately net to the bottom line.