_C-Lewis Style Video Breakdown_Strategy Ladders_Whale Shark

0:00I've been working with Strategy Ladders just about 10 months now. My revenue has 3x'd. We've pretty much blown past what I even thought could be accomplished in this period of time. I'm the founder of Whale Shark. We're a small team of three that helps mostly B2B SaaS companies and local service businesses grow their business through paid ad platforms like Google, LinkedIn, Meta. What specific goals did you hire Strategy Ladders to accomplish? Growing revenue.

0:30Wanted to turn this into something that's actually legit, and I wouldn't have to go back to working for another company. Probably the tougher one is, you know, getting myself out of every single day-to-day operation, every single task that needs to be done, and, and really getting out of my own way. Why did you choose Strategy Ladders over other alternatives? It's not that they failed, it's just that they weren't going to get me to the next stage of growth. I was taking on any client. And if they were willing to pay me to do some type of marketing services, I was taking it on because the revenue was good.

1:04I learned from working with my strategy advisor that the money feels good for a little bit. That wasn't gonna be what actually takes me to focus, double down, and grow to the next level. So once I actually learned how to say no to some jobs that were not the right job for me and started focusing more on the jobs and clients and people that I do wanna work with, my revenue pretty much like doubled in a pretty short period of time. What's your perspective on leadership and management, and how has it evolved since you joined Strategy Ladders? Honestly, more of the self-awareness.

1:35Actions I'm taking, how those actions might be perceived to other people. You know, what does it mean if I skip a meeting versus attending the meeting, and lack of consistency and stuff like that. As the company grows that the things I'm doing right now won't work as I'm getting there, so we really have to build the foundation now. Anything you would add to other founders considering joining Strategy Ladders? I've taken my health, my finances, my relationships more seriously. Has put me in a position to double down on a lot of other areas that were positive in my life that I wanted to improve on, so not just the business alone.

2:10You can build the business that you want to. It doesn't have to look like businesses that you came from. It doesn't have to look like the one that someone else is building. Make it what you want.