CycleLabs Success Story

0:00The main challenge that TeraLeap solves for us is that bottom of the funnel, helping us convert prospects faster. One of the problems that we faced was that our large enterprise customers have a long sales cycle, so we hadn't really had any content that would help us sort of with that bottom of the funnel to get them to have some trust. We've always liked the idea of having video testimonials, but we have a small marketing department of two, so that makes it harder to sort of do all the logistics, the scheduling, the video equipment.

0:34A lot of big investment. Now that we partner with TeraLeap, the thought of creating a video testimonial is not scary. They make the process so easy. It's all very slick, remote, everything done through your cellphone, so it makes it easy for everybody involved. We're excited about having video testimonials because it builds trust for our prospects and current customers. Once we have qualified leads that are coming in the door or through our website, then that's the one thing that starts to push them over to actually sign a deal, because they believe in us, the trust that they see with actual people who are using our product.

1:10Also, we've noticed a lot more engagement in social channels. We've seen five times the engagement when we use success story videos versus our regular posts or white papers, which leads to greater brand awareness, which also then provides more leads for our sales team to go after. I would recommend TeraLeap to anyone who's looking to do video testimonials. Their team is amazing. They're great to work with. They make the process so easy, and it's a very repeatable thing that you can just do over and over again.