TeraLeap

/Results | Rinsed Success Story | CS841

Rinsed sells to a tiny car wash audience. See how remote customer videos turned its own customers into advocates and drove half its social engagement.

Transcript

I feel like if you're not doing video, then you're falling behind. We have a very small audience that we're trying to target, and so we need to be able to engage with them in a lot of different ways and be really creative with how we do that. So we're looking for a solution to be able to create more video content and really high quality video content. As a marketer, I always have had a lot of issues in, in making things simple for my customers when I'm asking them to do something.

I want it to be as easy as possible. I don't want any barriers to come in the way. The last thing I want them to say is, "Well, I would do this, but..." TeraLeap has provided a solution to make at least video content easier, to be able to say, "Hey, we would love for you to capture your story with us, and we'd love to do it on your time, in your space, and we'll send you everything you need. So all you have to do is sit there and smile and share your story." They've allowed us to be able to make it so we could do customer testimonials remotely and have them produced well, not make it look like some sort of simplified UGC, but have it to be really professional, which also gives our customers more confidence in how they'll be portrayed.

The most engagement we've seen with these videos is people sharing them. They'll forward the emails a lot more when there's a video attached. They'll post it on their own threads across LinkedIn or Facebook. Especially our customers, they like seeing themselves being portrayed, and we're seen as an industry leader. The biggest benefits from working with TeraLeap really come down to the ease of video creation, breaking down barriers and making it less complicated, easy for me, easier for my customers.

The nice thing about working with TeraLeap is I know that they'll just produce the content and get it done for me. I find great value in that. There's enough going on in my plate that if I can make a solution simple, that's gonna be the solution I go for.